2360 - The Doctor’s Playbook for Standing Out in Today’s Healthcare Market with GrassRoots Medical Marketing's Laura Woodard

Josh Elledge

Published on: 17/02/2026

In this episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge speaks with Laura Woodard, Founder of Grass Roots Medical Marketing, about the critical strategies private practice physicians need to compete in a consolidating healthcare market. Laura introduces her specialized "GRASS" formula, which focuses on building a foundation of high-performing websites, optimized online profiles, and proactive review management to drive patient acquisition. The conversation provides healthcare professionals with a clear roadmap for balancing clinical excellence with a patient-centric digital presence that fosters trust and long-term growth.